The importance of Social Media and Online Reputation Management today – especially for hotels & tourism organisations


  • 31 millions of germans are using the internet for planning their holidays
  • 7 millions of germans are active or very active in travel platforms (HolidayCheck, tripadvisor, various travel forums, etc.

Those numbers from „Stiftung Warentest“ (leading German customer safety group) are from 2009 – and they are increasing extremely fast!

Social media and publicly expressed guest opinions have become very important for hotels and tourist companies in recent years and are becoming more and more important every day. Almost no guest bookes a hotel or a trip only because of a catalog description. Also before entering a restaurant most guests check the reviews in the Internet before. Today's guests are increasingly using the Internet (travel portals and rating platforms such as HolidayCheck, Tripadvisor, Google, Facebook, etc.) and use the information and evaluations they find there to decide if they book a hotel, visit a restaurant or rather not. Therefore, it is very important to work at this point and to be present - let's do it together!